Email Applied: How to Implement an Email Preference Center

What's Next?
Send an email to your audience that encourages them to update their preferences. Here are two sample subject lines: "We want to get to know you …" and "It's here! Customize your [company name] newsletter." The messaging might contain the following:

• a simple call to action asking recipients to update their preferences;
• a contest where those who update their profile are entered to win a prize; or
• highlight the fact that if recipients update their information — including providing their birthday — they'll receive a special gift.

Preference centers allow you to create a closer dialog with email recipients by empowering them with self-service tools. Subscribers who receive emails based on their preferences are much more likely to stay with you for the long term — and to buy your products.