On the Web: Tips for Increasing Your Mobile Conversions Without Breaking the Bank

Mobile checkouts need to be more than miniaturized versions of your regular checkout — no matter how perfect your traditional checkout is. Building the perfect mobile checkout is challenging. It takes time and a lot of testing to see what works and what doesn’t. While you’re working on it, offer lots of alternatives to ordering via a mobile device. Put your phone number all over your mobile site until you think you have it in way too many places. Then triple the occurrences. The same goes with your email address and any click-to-call or mobile-enabled live chat and text messaging options.