On the Web: Tips for Increasing Your Mobile Conversions Without Breaking the Bank
Despite what you may have heard, making your site mobile-friendly is easy and inexpensive. Read on to learn how.
Get Connected
What else do users expect? They want some sort of connection between your mobile site/app and your regular website and marketing materials. Granted, they don’t have to be exactly the same, but they need to be similar. Over three-quarters of your customers are going to use both channels for the same transaction. If a shopper puts something in their mobile cart, that item should be replicated in their regular cart as well. Where’s the connection most important? Your entry pages, especially your “official” homepage.
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