Tips for Increasing Customer Feedback (and Sales) on Amazon

Seller Feedback Score
This is a rating of how customers feel about you as a seller. It has little to do with your product(s) and everything to do with the service you've provided them. Your score is imperative because on Amazon a high seller feedback score will improve your chances of winning the Buy Box for every one of your items. The more recent (last 30 days) positive seller feedback you gather from all of your sales put together, the more likely you are to win the Buy Box.