Tips to Improve Your Online Conversion Rate

By Joe Keenan

Test to find a balance when it comes to free shipping, Bair said. If the threshold to get free shipping is too low, your AOV will suffer; if the threshold is too high, your conversion rate will take a hit. Make sure customers know on the checkout page how much more they need to spend to get free shipping (e.g., "Spend $9.42 more and receive free shipping"), Bair added. And when they do reach that free shipping threshold, make it known to them.

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Companies:
Garnet Hill

People:
Brett Bair

Places:
Boston
U.S.

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.