Tips to Improve Your Online Conversion Rate

3. Selection (i.e., product detail pages): It's critical to have the necessary information — e.g., recommendations, shipping information, reviews — on your product detail pages to aid consumers in the purchase decision process, Bair said. Leverage data that you have on shoppers to create a more relevant experience. For example, if you know a customer has bought petite-sized apparel from your brand in the past, serve them up petite-sized options. Another option on your product pages is to create a sense of urgency with time-sensitive offers. Fab.com is doing this very well, Bair noted.