Tips to Improve Your Online Conversion Rate

2. Discovery (i.e., site search): Tactics such as autocomplete site search — i.e., the likely search term is filled in before the visitor is finished typing it into the search box — and displaying products as they're being typed into the search box have proven effective at minimizing the amount of abandoned site searches and increasing conversion from site searches, Bair said. When displaying search results, consider using "badging" to highlight new items for returning visitors as well as best-sellers for new visitors.