Tips to Improve Your Online Conversion Rate

There are three steps that retailers need to take within their company to begin offering visitors a more relevant, and thus satisfying, online experience: have a plan, define the metrics that matter and empower a team to make decisions. The era of one-size-fits-all websites is dead, Bair said.
Retailers need to focus on the following four aspects of their website when devising their plan to become more relevant to consumers: