Tips to Improve Your Online Conversion Rate

Converting a higher percentage of their website visitors is a goal shared by all cross-channel retailers. With the retail industry conversion rate average hovering around 3 percent, the opportunity is certainly there. In a session on the opening day of the NEMOA Spring directXchange conference in Boston, Brett Bair, senior director of strategic services at Monetate, a technology solutions provider for online retailers, offered several ways that online merchants can leverage data and testing to become more relevant to consumers, ultimately resulting in increased sales.