Tips to Help Your Business Monetize YouTube Advertising

By Joe Keenan

Now ranking as the second largest search engine online, YouTube's reach and influence on consumers can't be understated. Consider the following: over 2 billion videos a day are viewed on YouTube; there are over 480 million YouTube users worldwide; and the average person spends 15 minutes a day on YouTube. More importantly, partner ad revenue on YouTube more than tripled in 2009. Then why is it that the social networking site is often overlooked by marketers, taking a backseat to Facebook, Twitter and LinkedIn?

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Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.