E-commerce Insights: Nine Popular Myths About Natural Search Marketing
Tips to help you develop a viable program.
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Paying hefty fees to outsource large amounts of work can make good business sense. Paying large fees for “secret” information does not (see No. 1). Be sure the contracts have friendly “out” clauses if you don’t see good efforts and results within a reasonable time frame.
Tip: Know exactly what you’re buying and what you’re paying per hour.
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