E-commerce Insights: Nine Popular Myths About Natural Search Marketing
Tips to help you develop a viable program.
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Natural search is free. While site owners don’t pay per-click fees for natural search traffic, smart marketers find it worthwhile to make some investment in improving their natural search rankings.
Can you spend money on natural search? Most commonly, e-merchants hire a consultant or an agency, give training to in-house staff, buy content or upgrade their sites’ technology.
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