E-commerce Insights: Nine Popular Myths About Natural Search Marketing

To help improve online sales, this article examines nine common misconceptions about natural search marketing and how you can avoid these pitfalls.

It’s simply too complex. Some natural search experts would have you believe the entire field is shrouded in mystery and insanely complex. It isn’t.

Yes, gaining top rankings on highly competitive terms takes a combination of specialized expertise and some luck. For example, you face nearly impossible mountains to climb if you want to rank highly on “mortgage,” “women’s clothing” or “New York hotel.”