E-commerce Insights: Nine Popular Myths About Natural Search Marketing

A rush to embrace natural search by merchants, if taken to the extreme, would represent a threat to the engines’ business model. If enough consumers opt to block paid search ads, or if enough retailers opt out of advertising (both of which are highly unlikely), the engines might respond by blurring the church-state separation between natural and paid search. I predict we’ll see this blurring regardless during the next two years.