E-commerce Insights: Nine Popular Myths About Natural Search Marketing
Tips to help you develop a viable program.
Tip: Going forward, train your staff to build search engine friendly pages.
If you correctly prepare for natural search, you can turn off paid programs. Maybe — but probably not.
The relationship between natural and paid search resembles the relationship between public relations and paid advertising. Both have a role in the smart marketer’s portfolio. Few companies rely solely on one to the exclusion of the other. In the long term, I believe it will become increasingly important for catalogers to have strong paid-search programs.
- Companies:
- The Rimm-Kaufman Group
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