Tips to help you develop a viable program.

By Alan Rimm-kaufman

If you’re like most catalogers, however, your site constantly is evolving. Going forward, make sure all new pages are designed to score well for the engines. It’s more efficient to build decent pages in the first place than to suffer ongoing retrofitting.

The key here is training. Your Web merchants, writers, designers and developers can and should understand the rudiments of natural search. They needn’t be experts, but teaching them the basics will pay off handsomely.