E-commerce Insights: Nine Popular Myths About Natural Search Marketing
Tips to help you develop a viable program.
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The ratio of natural-search revenues to paid-search revenues could be low for several reasons: You’re doing a poor job with natural search, or it could be you’re doing a great job with paid search. Or the problem could be your site or merchandise category. Conversely, the ratio could be high for just as many reasons.
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Alan Rimm-kaufman
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