E-commerce Insights: Nine Popular Myths About Natural Search Marketing

Search marketing is hot: Analysts predict the industry will reach almost $15 billion in marketing spend in 2005, up more than 30 percent compared to 2004.

There are two primary flavors of search marketing: paid search, dominated by Google’s and Yahoo!’s pay-per-click networks; and natural search, also known as organic search, unpaid search, or search engine optimization. Since cost-per-click fees have risen during the last few quarters, marketers have increased their focus on natural search efforts.