By
Pat Kachura
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To clean your lists of unwanted mail:
1. Run your prospecting lists against the DMA’s Mail Preference Service monthly, or even more frequently, to eliminate names of consumers not receptive to receiving commercial solicitations through the mail.
2. Access and eliminate the names of consumers who have registered on DMAChoice.org to indicate they no longer want to receive your mailings.
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Pat Kachura
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