Tips to Help You Cut Unwanted and Undeliverable Mail

Unwanted and undeliverable mail benefits no one. For marketers, it’s an unnecessary expense; for consumers, it’s an aggravation; and for policymakers, it’s viewed as counter to environmental stewardship.

The Direct Marketing Association (DMA) recently announced an ambitious public goal to significantly reduce unwanted and undeliverable mail. Its efforts hope to save one million tons of carbon dioxide in five years. Each organization in the direct marketing community can and should support this effort. Listed below are several tips you can implement to help.