Mail to the Government

• The cover message is critical; devise it carefully. Government decision-makers get a lot of mail, and you have only a small window of opportunity to grab attention and influence a prospect. If yours is a small business (as defined by the Small Business Administration), or a minority- or woman-owned enterprise, say so. If you accept SmartPay credit cards, make that clear. State clearly in your cover message anything that legitimately distinguishes you from the competition.