Mail to the Government

• It’s the list. List selection is critical. Work with a list broker who knows the government (not many do, so you’ll need to shop around), and who will work with you to develop the profile. In many cases, smaller segments of your customer profile will be located in various lists. Instead of overlooking these sources because they don’t make the minimum number required to rent, find a way to access these names. Again, your list professional can help.