Tips to Energize Your PPC Campaigns

Conner also advised the audience to do a cost/benefit analysis of your campaign’s creative. “What matters more to your business?” she asked. Calculate the volume of traffic vs. its quality; clickthrough rates vs. conversion rates. And beware of landing page changes, she cautioned, “They can have unanticipated results.” You need to test to understand the impact of a landing page change, and if need be, revert back to the original version if you don’t get your desired result.