Tips to Energize Your PPC Campaigns

* “To build a [PPC] campaign from the ground up, you need architecture, strategy, patient execution and testing,” said Andrew Goodman, founder and principal of the online marketing services consulting firm Page Zero Media. Goodman cited the following warning signs that your PPC campaign is destined to fail: no market for the product, can’t get a consistent strategy from a client, a shift in your key performance indicators, client cites unverifiable data, among others.