Tips to Energize Your PPC Campaigns

* Joanna Lord, senior SEM strategist for the travel shopping comparison site OneTime.com, listed four steps to survive a failed PPC campaign.

1. Isolate the problem. Keep detailed team-based records (e.g., daily agendas, updated calendars); maintain an internal database (e.g., TWiki, Yammer, Basecamp); and hold regular meetings to be aware of each others’ changes. “The best thing about our industry is a lot of the tools are free,” Lord said. “Use them.”