Tips to Energize Your PPC Campaigns

* Many sites aren’t lacking for traffic, noted Alissa Ruehl, manager of paid search services at the online marketing services firm Apogee Search. But for the most part, it’s irrelevant traffic. The first step is to find irrelevant search terms in Google’s search query report. Then, when you find these terms, use them as negative keywords in all search engines, Ruehl advised. Try testing keywords in multiple match types on Google, she added. For Yahoo, adjust advanced match settings. These techniques can reduce unqualified traffic by 50 percent or more.