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Joe Keenan
and Catalog Success
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With more and more catalogers transitioning online, search marketing, in particular pay per click (PPC), has become essential to their marketing plans and budgets. At last week’s Search Marketing Expo East conference in New York City, a panel of search experts led a discussion on how to revive a failed PPC campaign. Here are some thoughts/observations/tips gleaned from that session.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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