Setting Goals and Value Propositions
Improving customer experience and increasing the basket size no matter the channel or POS method remains an ultimate goal of retailers. How these goals overlay your operation will vary, but there remains a front-end opportunity to identify some value propositions based on customer satisfaction, cost and profit. From our observations, the greatest potential for mobile POS value will come from these areas: better labor use, hardware savings, bigger basket size and reduced rates of abandonment. Softer benefits related to overall customer experience, associate empowerment and "coolness" factors may be a little harder to measure, but will also contribute to the benefit side of the equation. Decide on your goals and value propositions as the first step in implementing a mobile POS system.
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- John Kenney