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John Kenney
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Retailers need to understand what's driving the push for mobile point of sale (POS) to understand how to effectively implement a mobile POS system. At the root of this are three converging ideas:
- the consumerization of mobile smartphones and tablet hardware;
- the unique opportunity to truly reinvent the traditional and sometimes old-fashioned ways retailers interact with their customers; and
- the ever-increasing demands of a customer base that expects better, faster, value-added interactions with retailers.
It's clear that mobile POS is the present and future of retail. So how do retailers get started? Begin by considering the basics: setting goals and value propositions, hardware and operating system (OS) considerations, defining and calibrating metrics, and the timing of deployment.
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