Tips to Drive Sales From Mobile Email Campaigns

To get ideas for your test, start by reviewing the smartphone performance of your last five to 10 email campaigns. Best practices are great to use as a starting point, but each audience is slightly different. Your own results will give you an idea of how to tweak best practices to fit your situation. If your email service provider doesn't have the data you need broken out by device, here are three steps to get the information via Google Analytics: