Tips to Drive Brand Engagement, Loyalty and Sales via Social Media

By Joe Keenan

8. Integrate social media efforts into your other channels, said Burke. Put a Facebook like button into the header of your e-commerce site, add icons to your Facebook page, Twitter feed and YouTube channel on your mobile site and/or apps, he added.

9. Gain valuable insight into your fans Facebook activity by regularly checking Facebook Insights for analytics, Goldsmith advised.

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Companies:
MarketLive
Title Nine

People:
Kelly Goldsmith
Ken Burke

Places:
Boston

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.