7. Support your customers’ lifestyles with aggregated content from media outlets, blogs and other channels (e.g., YouTube videos) that mesh with their interests. User-generated content (UGC) from other customers is particularly engaging, said Burke. In addition to UGC, integrate advanced feedback functionality into your Facebook page, he added.
Tips to Drive Brand Engagement, Loyalty and Sales via Social Media
7. Support your customers’ lifestyles with aggregated content from media outlets, blogs and other channels (e.g., YouTube videos) that mesh with their interests. User-generated content (UGC) from other customers is particularly engaging, said Burke. In addition to UGC, integrate advanced feedback functionality into your Facebook page, he added.