Tips to Drive Brand Engagement, Loyalty and Sales via Social Media

6. Leverage existing assets for Facebook, Goldsmith said. Title Nine treated its "We Love Our Fans" giveaway on Facebook as a shrunk-down version of the promotion's email campaign. Use your entire staff to monitor your company's social media activities. It doesn't have to be the sole responsibility of an e-commerce team; task customer service, finance, warehouse/fulfillment teams and others with keeping tabs on what being said about your company.