Tips to Drive Brand Engagement, Loyalty and Sales via Social Media

5. Consider adding a holiday gift guide or other seasonal tabs to your Facebook page, said Burke. Other tactics to help brands market products include the following:
• providing easy access to product ratings and reviews;
• integrating product guides and discovery tools (e.g., fit-finder for apparel, value-added content such as how-to videos);
• merchandising your best-sellers and top-rated products; and
• allowing for purchases directly in Facebook by embedding a shopping cart functionality.