4. Motivate consumers to like you. Some research has claimed that a Facebook like is as valuable and powerful as an email address, Burke said. With this in mind, provide consumers with plenty of oportunities to like you. This can be as simple as putting like buttons on your website as well as at a campaign and product level to going as far as bribing consumers to like you with offers for exclusive content and/or special deals, Goldsmith added. Title Nine recently ran an email campaign promoting its “We Love Our Fans” giveaway, where consumers who were signed up as Facebook fans of the brand were entered into a drawing for a special prize.
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Tips to Drive Brand Engagement, Loyalty and Sales via Social Media
4. Motivate consumers to like you. Some research has claimed that a Facebook like is as valuable and powerful as an email address, Burke said. With this in mind, provide consumers with plenty of oportunities to like you. This can be as simple as putting like buttons on your website as well as at a campaign and product level to going as far as bribing consumers to like you with offers for exclusive content and/or special deals, Goldsmith added. Title Nine recently ran an email campaign promoting its “We Love Our Fans” giveaway, where consumers who were signed up as Facebook fans of the brand were entered into a drawing for a special prize.