3. Create a custom welcome page that acts as your default tab on Facebook. View this as an extension of your website's homepage, Goldsmith said. And leave negative comments up on your wall, she added. Doing so makes your brand more real. Just respond to these negative comments in a timely fashion, Goldsmith advised.
Tips to Drive Brand Engagement, Loyalty and Sales via Social Media
3. Create a custom welcome page that acts as your default tab on Facebook. View this as an extension of your website's homepage, Goldsmith said. And leave negative comments up on your wall, she added. Doing so makes your brand more real. Just respond to these negative comments in a timely fashion, Goldsmith advised.