1. If you're doing a crappy job with your Facebook page — i.e., not responding to consumers’ posts, letting long intervals of time elapse between posts, not providing engaging content, etc. — you're better off not having a page at all, said Burke. A poorly run Facebook page is worse for your brand's reputation than no Facebook page at all.
Tips to Drive Brand Engagement, Loyalty and Sales via Social Media
1. If you're doing a crappy job with your Facebook page — i.e., not responding to consumers’ posts, letting long intervals of time elapse between posts, not providing engaging content, etc. — you're better off not having a page at all, said Burke. A poorly run Facebook page is worse for your brand's reputation than no Facebook page at all.