Tips to Drive Brand Engagement, Loyalty and Sales via Social Media

By Joe Keenan

In a fast-paced session at the opening day of the NEMOA directXchange conference in Boston, Ken Burke, chairman, founder and chief evangelist of MarketLive, an e-commerce software platform and service provider, and Kelly Goldsmith, e-commerce manager at Title Nine, a cross-channel retailer of women's athletic apparel, tackled the question all retailers want an answer to: How can I make money via social media? Here's a recap of what Burke and Goldsmith had to say:

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Companies:
MarketLive
Title Nine

People:
Kelly Goldsmith
Ken Burke

Places:
Boston

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.