6 Tips to Optimize Your Catalog Business in 2011

Perhaps the best tip for 2011 is to keep moving your catalog forward. The direct marketing environment will continue to reward those catalog marketers who look ahead and see opportunity where others see obstacles.

Bruce Jensen is group vice president of sales at Transcontinental Printing, a Saint-Laurent, Quebec-based provider of a full range of print and online personalization services. Reach Bruce at jensenb@transcontinental.ca.