Tips for Capitalizing on Social Media Trends

4. Engage in the conversation. Don't just create and post to social media profiles; engage with consumers via these channels. Follow people when they follow you and respond when they speak to you. You'd be amazed at how many businesses don't respond to tweets or posts on their Facebook pages. As an e-commerce merchant, social media provides you an amazing opportunity to engage your customers, which you can only do if you're listening to them and communicating in return.