Tips for Capitalizing on Social Media Trends

3. Invest in multimedia content. A retailer shouldn't just show a still image of a product in space. Rather, showcase the item "in the wild" being used, thrown, hung, worn or driven. Every product has got a function or purpose; use lifestyle images and video as a way to ignite a conversation about them. Product images need to be interesting, exciting and engaging so that visitors and customers enjoy sharing them with their friends and followers.