Tips for Capitalizing on Social Media Trends

2. Provide quality content. Creating quality content and sharing it with your readers is one of the best things you can do to present yourself as an expert in your industry. Add value to your various social media platforms by providing your readers with unique, exclusive content. Be sure to also leverage existing web content. When you find content that will appeal to your audience, share it on your various social media channels — e.g., post a link to an article on Facebook, retweet from your customers’ Twitter feeds and repin images from industry-related media outlets onto your Pinterest boards.