Tips for Capitalizing on Social Media Trends

To create a social media strategy, you first need to know what your customers want to talk about and where they're conversing, and then be willing to engage in those conversations. Once you know this you can determine how and where to talk to your customers, enabling you to monitor your social media effectiveness. I've found that overstockArt.com's customers want to talk about art and decorating. They do so on Facebook, by reading blog posts and now on Pinterest. We make sure that our social media strategy specifically includes tactics to engage with these customers and speaks to them in the ways they're listening.