Tips for Capitalizing on Social Media Trends

As social media evolves and becomes more product-sharing friendly, it's important to ask how can merchants benefit from this. What do retailers need to do in order to capitalize on these new trends in social media? Consider the following tips:

1. Create a social media strategy. Although many businesses have Facebook pages, few of them have a strategy for their page — or the rest of their social media activity for that matter. They tweet, blog and set up a Facebook page because "everyone else is doing it" rather than as a way to engage their audience.