Tips for Capitalizing on Social Media Trends

Social media is continuously being mentioned as the most dominant force in the future of the internet. It started with blogs, followed by MySpace, then Facebook and Twitter, and now the latest craze, Pinterest. Social media is an ever-evolving means of online communication and, as an e-commerce retailer, it's imperative to keep up with the trends. Although recent trends have brought social media closer to e-commerce retailers, for the most part they've been unable to capitalize on the social realm quite yet.