Tips to Building Successful E-Mail Lists, Part 3 of 3

10. Send abandoned cart e-mails. These e-mails have the ability to recoup up to 15 percent of lost sales, Brady noted. Techniques to use in these messages include personalized salutations, putting an image of the product left in the cart within the e-mail, offering an incentive (e.g., free shipping, discount, gift with purchase, etc.), additional cross-sell offers and making it time-sensitive.