Tips to Building Successful E-Mail Lists, Part 3 of 3

9. Use triggered messages. Triggered messages are “e-mail marketing on steroids,” Brady said. “It makes for a much more personal presentation and develops a relationship a lot deeper.” Opportunities for commercial triggered e-mails include welcome messages, abandoned shopping carts, item now in stock, sale or seminar reminders, clicked but didn't purchase, birthday messages, and sales reactivations.