Tips to Building Successful E-Mail Lists, Part 3 of 3

As we wrap up our coverage of last month's All About eMail Virtual Conference & Expo, presented by eM+C magazine (sister publication of Catalog Success), this week we continue with Reggie Brady's “10 secrets to e-mail success,” revealing secrets six through 10.

(For part 1, and a recap of the presentation by Arthur Middleton Hughes, senior strategist at the e-mail marketing firm e-Dialog, click here. And for part 2, and secrets one through five on Brady's list, click here.)