Tips to Building Successful E-Mail Lists, Part 2 of 3
- cascading style sheets are wonderful for Web page design but not for e-mail;
- be ever-mindful of rendering issues, particularly with Hotmail, Gmail and Outlook 2007; and
- use in-line HTML with no style defined — each line of code should be defined with font faces, attributes and sizes.
HTML Pointers
Brady also provided several e-mail HTML formatting tips and warning signs:
- Companies:
- e-Dialog
- Reggie Brady Marketing Solutions
- People:
- Arthur Middleton Hughes
- Brady
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