By
Joe Keenan
and Catalog Success
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“If you don't give customers an easy way to update their contact information, you may lose them,” Brady warned.
4. Be careful with your design. Take the time needed to hand-code the HTML in your template, Brady advised, “otherwise you'll have major rendering problems.” Brady doled out several other e-mail design tips:
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- Companies:
- e-Dialog
- Reggie Brady Marketing Solutions
- People:
- Arthur Middleton Hughes
- Brady
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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